As part of raising communications standards of Ukrainian public authorities Gov.Comms. Ua project
Ukraine Crisis Media Center, October 15-16
Time | Topic | Speaker |
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DAY ONE – Thursday, October 15 | ||
9.00 | Registration. Morning coffee | |
10.00 | INTRODUCTION | |
Central government, regional administrations and society: coordinating effective communications |
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10.20 | PANEL DISCUSSION: Nationwide dimension of state communications: Speaking with one voice | |
How strategic communications work in Lithuania: the nationwide Eurointegration campaign. Lessons for Ukraine Driving change: ways of getting the message across to local communities Communication between government bodies and society: the regions’ role |
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11.30 | Coffee break | |
12.00 | PANEL DISCUSSION: Inclusion of the regions in policy-making and reforms advocacy | |
Communications with the regions in policy-making. Inclusion of stakeholders Nationwide and regional tools of reforms advocacy |
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13.30 | Lunch | |
14.30 | PANEL DISCUSSION: How to communicate better for the regions and about the regions | |
Improving center-to-regions communications: a regional view Donbas, IDPs and other key issues: how could the center hold a better dialogue |
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16.00 | WORK IN GROUPS with participation of central and regional authorities and media | |
18.00 | Informal socializing: introduction, discussing communication needs and interaction | Financial and economic issues/ Infrastructure/ Law enforcement and anti-corruption/ Social issues |
DAY TWO – Friday, October 16 | ||
9.30 | WORKSHOP: Publicity campaigns in the regions: Tools and practices | |
How to adapt information from the central authorities to regional needs? Developing regional campaigns: partners, opinion leaders and mass media |
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10.50 | Coffee break | |
11.20 | PANEL DISCUSSION: Syncing the national and regional agendas: Media view | |
Ways to draw nationwide mass media attention to regional news What information from the central authorities is interesting in the regions and what can be relevant for central mass media? |
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13.00 | SURVEY. How nationwide topics are reflected in regional media | |
Survey presentation |
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13.30 | SURVEY. When attention is drawn to one region: Crisis communications – Vasylkiv case | |
Survey presentation Q&A |
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14.00 | Lunch | |
15.00 | WORK IN GROUPS with participation of central and regional authorities and media | |
17.00 | Informal socializing: discussing communication needs and interaction | Financial and economic/ Infrastructure/ Law enforcement and anti-corruption/ Social |