{"id":117288,"date":"2019-05-09T12:32:00","date_gmt":"2019-05-09T09:32:00","guid":{"rendered":"https:\/\/uacrisis.org\/?p=117288"},"modified":"2020-05-09T12:38:16","modified_gmt":"2020-05-09T09:38:16","slug":"victory-day-as-a-political-franchise","status":"publish","type":"post","link":"https:\/\/uacrisis.org\/en\/victory-day-as-a-political-franchise","title":{"rendered":"Victory Day as a political franchise"},"content":{"rendered":"\n

\u201cDefeating fascism\u201d has become a significant element of the modern political legendarium in Russia and the most vivid example of how historical narratives can be employed to serve political goals. For Kremlin, these goals are more or less clear: to cultivate the unifying image of the great Soviet Union (and Russia as its nostalgic successor) which has defeated the ultimate evil, saved the now ungratefully \u201crussophobic\u201d Europe, \u2014 and to reinstate that, if necessary, victory over fascism that was all but monopolized in Russian historical discourse can be repeated.<\/p>\n\n\n\n

The latter sentiment is a not so thinly veiled threat, considering how widely Russian state controlled media, echoing Kremlin\u2019s officials, apply \u201cfascism\u201d as a label. During the last 5 years it has been mostly used against Ukraine in order to justify ongoing Russian aggression in the eyes of the local audience, but Ukrainian case is not unique.<\/p>\n\n\n\n

In this context, here are a few examples of how far the modified \u201cVictory Day\u201d cult goes in modern Russia and how it is imposed on the occupied territories, from children wearing military uniform to daily goods becoming a part of what could be called a historical franchise.<\/p>\n\n\n\n

\"\"
Children parading in the military uniform<\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
Couple with a child in a carriage designed as a tank<\/figcaption><\/figure><\/div>\n\n\n\n
  • \"\"<\/div>
    Edibles layout in the local shop & Public transport design dedicated to WW2<\/figcaption><\/div><\/figure><\/div><\/li><\/div>
  • \"\"<\/div>
    Edibles layout in the local shop & Public transport design dedicated to WW2<\/figcaption><\/div><\/figure><\/div><\/li><\/div><\/div><\/div><\/div><\/div>\n\n\n\n
  • \"\"<\/div><\/div>
    Soap designed after grenades<\/figcaption><\/figure><\/div><\/li><\/div>
  • \"\"<\/div><\/div>
    Soap designed after grenades<\/figcaption><\/figure><\/div><\/li><\/div><\/div><\/div><\/div><\/div>\n\n\n\n
    \"\"
    RU team swimsuit design at the World Championship, 2015<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

    \u201cDefeating fascism\u201d has become a significant element of the modern political legendarium in Russia and the most vivid example of how historical narratives can be employed to serve political goals. For Kremlin, these goals are more or less clear: to cultivate the unifying image of the great Soviet Union (and Russia as its nostalgic successor) […] More<\/a><\/p>\n","protected":false},"author":23,"featured_media":117289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[700,699,748],"tags":[6310,6243,6235],"section":[726,726],"form":[31943],"yoast_head":"\nVictory Day as a political franchise | UACRISIS.ORG<\/title>\n<meta name=\"description\" content=\"\u201cDefeating fascism\u201d has become a significant element of the modern political legendarium in Russia and the most vivid example of how historical narratives | Uacrisis.org\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uacrisis.org\/en\/victory-day-as-a-political-franchise\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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