{"id":129169,"date":"2020-04-17T17:57:00","date_gmt":"2020-04-17T14:57:00","guid":{"rendered":"https:\/\/uacrisis.org\/yak-buty-nenudnym-i-vplyvovym-media-porady-regionalnym-vydannyam-vid-kateryny-kobernyk"},"modified":"2020-11-02T18:16:32","modified_gmt":"2020-11-02T16:16:32","slug":"yak-buty-nenudnym-i-vplyvovym-media-porady-regionalnym-vydannyam-vid-kateryny-kobernyk","status":"publish","type":"post","link":"https:\/\/uacrisis.org\/en\/yak-buty-nenudnym-i-vplyvovym-media-porady-regionalnym-vydannyam-vid-kateryny-kobernyk","title":{"rendered":"How to be captivating and influential media: tips for regional media from Kateryna Kobernyk"},"content":{"rendered":"\n<p>On April 16-17, a series of webinars for\nregional media &#8220;How to be captivating and influential media: what and how\nto write (non-obvious topics, simple formats, departure from templates)&#8221;\ntook place. Kateryna Kobernyk, editor-in-chief of The Babel, shared her\nexperience. <\/p>\n\n\n\n<p>Here are some important tips for media from Kateryna:<\/p>\n\n\n\n<ul><li>adapt world formats, find your style and stand out from the rest;<\/li><li>use plain language, be easy and simple;<\/li><li>be useful to your reader;<\/li><li>write succinctly and check the text for unnecessary words;<\/li><li>understand the logic of your reader&#8217;s questions and structure your material accordingly;<\/li><li>present traditional formats in a new way;<\/li><li>ask the right questions to heroes &#8211; our task is to get the facts they don&#8217;t want to talk about.<\/li><\/ul>\n\n\n\n<p class=\"has-small-font-size\"><em>The webinar was part of the Contemporary Regional Media Project \u2013 a pledge of quality in a media-competent democratic Ukraine, which is being implemented by the Ukraine Crisis Media Center with the financial support of the Norwegian Ministry of Foreign Affairs represented by the Norwegian Embassy in Kiev. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On April 16-17, a series of webinars for regional media &#8220;How to be captivating and influential media: what and how to write (non-obvious topics, simple formats, departure from templates)&#8221; took place. Kateryna Kobernyk, editor-in-chief of The Babel, shared her experience. Here are some important tips for media from Kateryna: adapt world formats, find your style [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/uacrisis.org\/en\/yak-buty-nenudnym-i-vplyvovym-media-porady-regionalnym-vydannyam-vid-kateryny-kobernyk\">More<\/a><\/p>\n","protected":false},"author":6,"featured_media":114676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[700],"tags":[6898,6898,6899,6899,2043],"section":[708],"form":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to be captivating and influential media: tips for regional media from Kateryna Kobernyk | UACRISIS.ORG<\/title>\n<meta name=\"description\" content=\"On April 16-17, a series of webinars for regional media &quot;How to be captivating and influential media: what and how to write (non-obvious topics, simple | Uacrisis.org\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uacrisis.org\/en\/yak-buty-nenudnym-i-vplyvovym-media-porady-regionalnym-vydannyam-vid-kateryny-kobernyk\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to be captivating and influential media: tips for regional media from Kateryna Kobernyk | UACRISIS.ORG\" \/>\n<meta property=\"og:description\" content=\"On April 16-17, a series of webinars for regional media &quot;How to be captivating and influential media: what and how to write (non-obvious topics, simple | Uacrisis.org\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uacrisis.org\/en\/yak-buty-nenudnym-i-vplyvovym-media-porady-regionalnym-vydannyam-vid-kateryny-kobernyk\" \/>\n<meta property=\"og:site_name\" content=\"Uacrisis.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/uacrisis\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-17T14:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-02T16:16:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uacrisis.org\/wp-content\/uploads\/2020\/04\/VEBINAR-DLYA-REGIONALNYH-MEDIA-_YAK-PREZENTUVATY-SEBE-SVOYI-MATERIALY-TA-MEDIA-V-MEREZHI-NAVIT-YAKSHHO-U-VASHOGO-VYDANNYA-NEMAYE-SAJTU_-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uacrisis\" \/>\n<meta name=\"twitter:site\" content=\"@uacrisis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0414\u043c\u0438\u0442\u0440\u043e \u0412\u0430\u0441\u0438\u043b\u044c\u0454\u0432\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to be captivating and influential media: tips for regional media from Kateryna Kobernyk | UACRISIS.ORG","description":"On April 16-17, a series of webinars for regional media \"How to be captivating and influential media: what and how to write (non-obvious topics, simple | Uacrisis.org","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/uacrisis.org\/en\/yak-buty-nenudnym-i-vplyvovym-media-porady-regionalnym-vydannyam-vid-kateryny-kobernyk","og_locale":"en_US","og_type":"article","og_title":"How to be captivating and influential media: tips for regional media from Kateryna Kobernyk | UACRISIS.ORG","og_description":"On April 16-17, a series of webinars for regional media \"How to be captivating and influential media: what and how to write (non-obvious topics, simple | Uacrisis.org","og_url":"https:\/\/uacrisis.org\/en\/yak-buty-nenudnym-i-vplyvovym-media-porady-regionalnym-vydannyam-vid-kateryny-kobernyk","og_site_name":"Uacrisis.org","article_publisher":"https:\/\/www.facebook.com\/uacrisis\/","article_published_time":"2020-04-17T14:57:00+00:00","article_modified_time":"2020-11-02T16:16:32+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/uacrisis.org\/wp-content\/uploads\/2020\/04\/VEBINAR-DLYA-REGIONALNYH-MEDIA-_YAK-PREZENTUVATY-SEBE-SVOYI-MATERIALY-TA-MEDIA-V-MEREZHI-NAVIT-YAKSHHO-U-VASHOGO-VYDANNYA-NEMAYE-SAJTU_-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@uacrisis","twitter_site":"@uacrisis","twitter_misc":{"Written by":"\u0414\u043c\u0438\u0442\u0440\u043e \u0412\u0430\u0441\u0438\u043b\u044c\u0454\u0432","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/uacrisis.org\/uk\/#organization","name":"Ukraine crisis media center","url":"https:\/\/uacrisis.org\/uk\/","sameAs":["https:\/\/www.facebook.com\/uacrisis\/","http:\/\/youtube.com\/UACrisisMediaCenter","https:\/\/twitter.com\/uacrisis"],"logo":{"@type":"ImageObject","@id":"https:\/\/uacrisis.org\/uk\/#logo","inLanguage":"en-US","url":"https:\/\/uacrisis.org\/wp-content\/uploads\/2019\/10\/header_logo-1.png","contentUrl":"https:\/\/uacrisis.org\/wp-content\/uploads\/2019\/10\/header_logo-1.png","width":250,"height":90,"caption":"Ukraine crisis media center"},"image":{"@id":"https:\/\/uacrisis.org\/uk\/#logo"}},{"@type":"WebSite","@id":"https:\/\/uacrisis.org\/uk\/#website","url":"https:\/\/uacrisis.org\/uk\/","name":"Uacrisis.org","description":"Ukraine crisis media center","publisher":{"@id":"https:\/\/uacrisis.org\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/uacrisis.org\/uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/uacrisis.org\/en\/yak-buty-nenudnym-i-vplyvovym-media-porady-regionalnym-vydannyam-vid-kateryny-kobernyk#primaryimage","inLanguage":"en-US","url":"https:\/\/uacrisis.org\/wp-content\/uploads\/2020\/04\/VEBINAR-DLYA-REGIONALNYH-MEDIA-_YAK-PREZENTUVATY-SEBE-SVOYI-MATERIALY-TA-MEDIA-V-MEREZHI-NAVIT-YAKSHHO-U-VASHOGO-VYDANNYA-NEMAYE-SAJTU_-1.png","contentUrl":"https:\/\/uacrisis.org\/wp-content\/uploads\/2020\/04\/VEBINAR-DLYA-REGIONALNYH-MEDIA-_YAK-PREZENTUVATY-SEBE-SVOYI-MATERIALY-TA-MEDIA-V-MEREZHI-NAVIT-YAKSHHO-U-VASHOGO-VYDANNYA-NEMAYE-SAJTU_-1.png","width":1200,"height":628},{"@type":"WebPage","@id":"https:\/\/uacrisis.org\/en\/yak-buty-nenudnym-i-vplyvovym-media-porady-regionalnym-vydannyam-vid-kateryny-kobernyk#webpage","url":"https:\/\/uacrisis.org\/en\/yak-buty-nenudnym-i-vplyvovym-media-porady-regionalnym-vydannyam-vid-kateryny-kobernyk","name":"How to be captivating and influential media: tips for regional media from Kateryna Kobernyk | UACRISIS.ORG","isPartOf":{"@id":"https:\/\/uacrisis.org\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/uacrisis.org\/en\/yak-buty-nenudnym-i-vplyvovym-media-porady-regionalnym-vydannyam-vid-kateryny-kobernyk#primaryimage"},"datePublished":"2020-04-17T14:57:00+00:00","dateModified":"2020-11-02T16:16:32+00:00","description":"On April 16-17, a series of webinars for regional media \"How to be captivating and influential media: what and how to write (non-obvious topics, simple | Uacrisis.org","breadcrumb":{"@id":"https:\/\/uacrisis.org\/en\/yak-buty-nenudnym-i-vplyvovym-media-porady-regionalnym-vydannyam-vid-kateryny-kobernyk#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/uacrisis.org\/en\/yak-buty-nenudnym-i-vplyvovym-media-porady-regionalnym-vydannyam-vid-kateryny-kobernyk"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/uacrisis.org\/en\/yak-buty-nenudnym-i-vplyvovym-media-porady-regionalnym-vydannyam-vid-kateryny-kobernyk#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/uacrisis.org\/en"},{"@type":"ListItem","position":2,"name":"How to be captivating and influential media: tips for regional media from Kateryna Kobernyk"}]},{"@type":"Article","@id":"https:\/\/uacrisis.org\/en\/yak-buty-nenudnym-i-vplyvovym-media-porady-regionalnym-vydannyam-vid-kateryny-kobernyk#article","isPartOf":{"@id":"https:\/\/uacrisis.org\/en\/yak-buty-nenudnym-i-vplyvovym-media-porady-regionalnym-vydannyam-vid-kateryny-kobernyk#webpage"},"author":{"@id":"https:\/\/uacrisis.org\/uk\/#\/schema\/person\/1a3a3a8e26023caf8adb4e015be5b695"},"headline":"How to be captivating and influential media: tips for regional media from Kateryna Kobernyk","datePublished":"2020-04-17T14:57:00+00:00","dateModified":"2020-11-02T16:16:32+00:00","mainEntityOfPage":{"@id":"https:\/\/uacrisis.org\/en\/yak-buty-nenudnym-i-vplyvovym-media-porady-regionalnym-vydannyam-vid-kateryny-kobernyk#webpage"},"wordCount":182,"publisher":{"@id":"https:\/\/uacrisis.org\/uk\/#organization"},"image":{"@id":"https:\/\/uacrisis.org\/en\/yak-buty-nenudnym-i-vplyvovym-media-porady-regionalnym-vydannyam-vid-kateryny-kobernyk#primaryimage"},"thumbnailUrl":"https:\/\/uacrisis.org\/wp-content\/uploads\/2020\/04\/VEBINAR-DLYA-REGIONALNYH-MEDIA-_YAK-PREZENTUVATY-SEBE-SVOYI-MATERIALY-TA-MEDIA-V-MEREZHI-NAVIT-YAKSHHO-U-VASHOGO-VYDANNYA-NEMAYE-SAJTU_-1.png","keywords":["\u0432\u0435\u0431\u0456\u043d\u0430\u0440","\u0432\u0435\u0431\u0456\u043d\u0430\u0440","\u041f\u043e\u0441\u043e\u043b\u044c\u0441\u0442\u0432\u043e \u041a\u043e\u0440\u043e\u043b\u0456\u0432\u0441\u0442\u0432\u0430 \u041d\u043e\u0440\u0432\u0435\u0433\u0456\u0457 \u0432 \u041a\u0438\u0454\u0432\u0456","\u041f\u043e\u0441\u043e\u043b\u044c\u0441\u0442\u0432\u043e \u041a\u043e\u0440\u043e\u043b\u0456\u0432\u0441\u0442\u0432\u0430 \u041d\u043e\u0440\u0432\u0435\u0433\u0456\u0457 \u0432 \u041a\u0438\u0454\u0432\u0456","\u0440\u0435\u0433\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0456 \u0417\u041c\u0406"],"articleSection":["Information war"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/uacrisis.org\/uk\/#\/schema\/person\/1a3a3a8e26023caf8adb4e015be5b695","name":"\u0414\u043c\u0438\u0442\u0440\u043e \u0412\u0430\u0441\u0438\u043b\u044c\u0454\u0432"}]}},"wps_subtitle":"","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/uacrisis.org\/en\/wp-json\/wp\/v2\/posts\/129169"}],"collection":[{"href":"https:\/\/uacrisis.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uacrisis.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uacrisis.org\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/uacrisis.org\/en\/wp-json\/wp\/v2\/comments?post=129169"}],"version-history":[{"count":0,"href":"https:\/\/uacrisis.org\/en\/wp-json\/wp\/v2\/posts\/129169\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uacrisis.org\/en\/wp-json\/wp\/v2\/media\/114676"}],"wp:attachment":[{"href":"https:\/\/uacrisis.org\/en\/wp-json\/wp\/v2\/media?parent=129169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uacrisis.org\/en\/wp-json\/wp\/v2\/categories?post=129169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uacrisis.org\/en\/wp-json\/wp\/v2\/tags?post=129169"},{"taxonomy":"section","embeddable":true,"href":"https:\/\/uacrisis.org\/en\/wp-json\/wp\/v2\/section?post=129169"},{"taxonomy":"form","embeddable":true,"href":"https:\/\/uacrisis.org\/en\/wp-json\/wp\/v2\/form?post=129169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}