The results of the Ukraine Explained project, which contributes to developing a positive image of Ukraine, have been summarized. The project lasted from March to July 2021 and was implemented with the support of NDI Ukraine. The Ukraine Explained initiative brought together 5 leading NGOs \u2013 Euromaidan Press, StopFake, Internews-Ukraine, Texty.Org.Ua, and UCMC \u2013 in one of the first attempts to act as a united front in developing positive communication about Ukraine.<\/p>\n\n\n\n
\u201cThe development of positive narrativization can be conducted only from a comprehensive perspective. It needs synergy, both horizontal and vertical [\u2026] And such work can be effective only if it simultaneously involves both public authorities and state institutions \u2013 but without turning such initiatives into political PR \u2013 and civil society, which enjoys more credibility,\u201d Oleksandra Tsekhanovska said, Head of the Hybrid Warfare Analytical Group of Ukrainian Crisis Media Center.<\/p>\n\n\n\n
The project covered such topics as:<\/p>\n\n\n\n
\u2013 Ukrainian architecture;<\/p>\n\n\n\n
\u2013 contemporary Ukrainian music;<\/p>\n\n\n\n
\u2013 Ukrainian avant-garde;<\/p>\n\n\n\n
\u2013 modern Ukrainian fashion;<\/p>\n\n\n\n
\u2013 Ukraine in the Second World War;<\/p>\n\n\n\n
\u2013 local initiatives to combat disinformation;<\/p>\n\n\n\n
\u2013 successes and challenges in a number of industries from space to IT;<\/p>\n\n\n\n
\u2013 important figures of Ukrainian origin from Malevych to Yuri Knorozov.<\/p>\n\n\n\n
According to Oleksandra Tsekhanovska, everything related to Ukrainian art in its various forms attracts the most attention and interest in foreign audiences. Materials directly related to current trends have become more interesting for Ukrainian consumers, especially if they relate to business development and local initiatives \u2013 and, above all, if they are region-specific stories.<\/p>\n\n\n\n
More than 96 materials have been published within the project. The most successful one was a compilation of Ukrainian folk music \u201cBeyond Go_A: a playlist and guide to modern Ukrainian folk music\u201d \u2013 a publication that allowed English-speaking readers to find rare Ukrainian folk bands on the wave of the popularity of Go_A\u2019s song at Eurovision.<\/p>\n","protected":false},"excerpt":{"rendered":"