{"id":222655,"date":"2022-11-19T14:42:40","date_gmt":"2022-11-19T12:42:40","guid":{"rendered":"https:\/\/uacrisis.org\/?p=222655"},"modified":"2022-11-19T14:42:43","modified_gmt":"2022-11-19T12:42:43","slug":"russian-propaganda-vs-ukrainian-military-success-the-change-of-narratives","status":"publish","type":"post","link":"https:\/\/uacrisis.org\/en\/russian-propaganda-vs-ukrainian-military-success-the-change-of-narratives","title":{"rendered":"Russian Propaganda vs Ukrainian Military Success: The Change of Narratives"},"content":{"rendered":"\n<p>Against the backdrop of the recent successful counteroffensive of the Armed Forces of Ukraine in the South and Kharkiv Oblast, some changes in the Russian propaganda narratives can be clearly traced.&nbsp;<\/p>\n\n\n\n<p>One of the most remarkable phenomena is a total inability to accept any failure or loss in the battles with the Armed Forces of Ukraine. This is surely historically connected with the traditional Russian attitude to Ukraine as to \u201clittle Russia\u201d, which is \u201ctoo weak\u201d to compete with the \u201cbig brother\u201d. That is why the Russian propaganda does everything possible to \u201creinterpret\u201d the failures of the \u201csecond world\u2019s army\u201d to turn them into the appearance of success and \u201crephrase\u201d the up-to-date events so that it would be profitable for Russia.<\/p>\n\n\n\n<p>A sharp change in narratives is a clear sign of propaganda failure and its attempts to stay afloat. Here are the key narratives in Russian propaganda concerning Ukraine\u2019s successful counter-offensive.<\/p>\n\n\n\n<h2><strong>Inability to Accept Failures. Who is to Blame?<\/strong><\/h2>\n\n\n\n<p>One of the Russian ways \u201cto save face\u201d today is to deny the fact of escalation from their own side and to find the fake \u201cdefendant\u201d.<\/p>\n\n\n\n<p>Among all the Western counties, apart from the USA, most of them are blaming the UK. According to the Russian propagandists, the state was preparing Ukraine for the war, providing it with funds, weapons, and military specialists avoiding any peace settlements of the conflict, and as a result \u2013 their aim was achieved, there is the war in Ukraine. On the other hand, there is another version, which blames the last leader of the Soviet Union Mikhail Gorbachev, who \u201chad not managed to save the great country\u201d (USSR) so now it is Russia\u2019s sacred duty, to battle with \u201cNazi Ukraine\u201d. Such a thesis is now also used in an attempt to justify a \u201cpartial mobilization\u201d of <a href=\"https:\/\/novayagazeta.eu\/articles\/2022\/09\/22\/istochnik-zasekrechennyi-punkt-ukaza-o-mobilizatsii-pozvoliaet-minoborony-prizvat-odin-million-chelovek-news\" target=\"_blank\" rel=\"noreferrer noopener\">one million people<\/a> in Russia.\u00a0<\/p>\n\n\n\n<h2>\u201c<strong>On Their Way to Victory\u201d: through the Pains and Losses<\/strong><\/h2>\n\n\n\n<p>Failures and losses of the Russian Armed Forces are being mainly represented by the authorities and propagandists as just a special \u201c<a href=\"https:\/\/babel.ua\/news\/84081-armiya-rosiji-viznala-shcho-pishla-z-balakliji-ta-izyumu-ale-nazvala-ce-operaciyeyu-zi-zgortannya\" target=\"_blank\" rel=\"noreferrer noopener\">part of the plan<\/a>\u201d, as \u201cjust a step on the way to victory\u201d. One of the most illustrative examples is a statement of the Russian Ministry of Defense, where the retreat of the Russian army was turned into a \u201c<a href=\"https:\/\/www.dw.com\/ru\/minoborony-rf-priznalo-otvod-vojsk-iz-izuma-i-balaklei\/a-63078982\" target=\"_blank\" rel=\"noreferrer noopener\">regrouping of forces<\/a>\u201d:<em> <\/em>\u201cTo <em>regroup the troops, an operation was carried out within three days to curtail and organize the transfer of the Izium-Balakliya group of troops to the territory of the DPR<\/em> <em>(Donetsk People Republic)<\/em>\u201d<em>.<\/em><\/p>\n\n\n\n<h2><strong>Russian Phantasies about NATO Specialists in Ukraine<\/strong><\/h2>\n\n\n\n<p>The Russian propaganda was doing the impossible to find any success for the Russian army and trying to hide the facts of panic and retreat.<\/p>\n\n\n\n<p>One of the methods used by Russia to \u201ctransform\u201d the losses into \u201csuccesses\u201d and to rehabilitate the image of the Russian army as strong, well-trained, and talented (as it was traditionally represented in the world) is the involvement of non-existent \u201cNATO specialists\u201d in Russian-Ukrainian war. According to Russian propaganda, the great counterattacks of the enemy, which the Russian army has recently faced, were actually succeeded not by the Ukrainian army, but by the NATO troops.<\/p>\n\n\n\n<p>According to one of the top Russian propagandists Olga Skabeeva, <em>\u201cthe NATO is strong\u201d and \u201cthe whole West felt on Russia\u201d. <\/em>In this context, she also mentions the \u201csuccess\u201d of the \u201cwestern specialists<em>\u201d <\/em>in the Kharkiv region, which became sadly famous for Russian war crimes, mass graves, and tortured corpses of Ukrainian soldiers and civilians, found after the Russian retreat. Predictably, Russian propaganda represents them as \u201cNATO crimes against both the Ukrainians and the Russian world, which is \u201csuffering from the Western invasion<em>\u201d <\/em>and <em>\u201cmust go ahead\u201d.<\/em><\/p>\n\n\n\n<p>All those narratives show the agony of Russian propaganda trying to mobilize the Russian people to the battle with the demonic \u201cNATO army\u201d and the \u201ccollective West\u201d &#8211; and they do not work very well, given the fact that <a href=\"https:\/\/censor.net\/ru\/news\/3369675\/v_fsb_naschitali_bolee_260_tys_mujchin_bejavshih_iz_rossii_izza_mobilizatsii\" target=\"_blank\" rel=\"noreferrer noopener\">over 260,000 Russian men<\/a> of military age have already left the country trying to escape mobilization.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Against the backdrop of the recent successful counteroffensive of the Armed Forces of Ukraine in the South and Kharkiv Oblast, some changes in the Russian propaganda narratives can be clearly traced.&nbsp; One of the most remarkable phenomena is a total inability to accept any failure or loss in the battles with the Armed Forces of [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/uacrisis.org\/en\/russian-propaganda-vs-ukrainian-military-success-the-change-of-narratives\">More<\/a><\/p>\n","protected":false},"author":28,"featured_media":222656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[700],"tags":[32430,33309],"section":[726],"form":[31943],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Russian Propaganda vs Ukrainian Military Success: The Change of Narratives | UACRISIS.ORG<\/title>\n<meta name=\"description\" content=\"Against the backdrop of the recent successful counteroffensive of the Armed Forces of Ukraine in the South and Kharkiv Oblast, some changes in the 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