{"id":344724,"date":"2025-09-27T01:45:51","date_gmt":"2025-09-26T22:45:51","guid":{"rendered":"https:\/\/uacrisis.org\/interbachennya-nevdalyj-eksperyment-mizhnarodnoyi-propagandy-kremlya"},"modified":"2025-09-27T02:00:03","modified_gmt":"2025-09-26T23:00:03","slug":"interbachennya-nevdalyj-eksperyment-mizhnarodnoyi-propagandy-kremlya","status":"publish","type":"post","link":"https:\/\/uacrisis.org\/en\/interbachennya-nevdalyj-eksperyment-mizhnarodnoyi-propagandy-kremlya","title":{"rendered":"\u201cIntervision\u201d: Kremlin\u2019s Failed Experiment in International Propaganda"},"content":{"rendered":"\n

On September 20, 2025, the first revived international song contest \u201cIntervision-2025\u201d took place in Moscow. It is worth recalling that a contest under the same name was held from 1965 to 1980 in the countries of the socialist bloc. The Putin regime \u201ccultivated\u201d the idea of reviving the song competition under its own aegis since the late 2000s. However, Moscow finally managed to bring the project to life only this year. Singers from BRICS countries, the CIS, Latin America, and the Middle East took part in the contest.<\/p>\n\n\n\n

\"\"
“\u201cBig Brother is Watching You\u201d: Russian Dictator \u2018Appeared\u2019 on the Intervision-2025 Stage <\/em><\/figcaption><\/figure>\n\n\n\n

According to the organizers, the contest received record viewership worldwide \u2013 it was declared that there were \u201c4 billion viewers.\u201d However, the real figures were much more modest: only 6.7 million people actually watched the broadcast on Russia\u2019s \u201cFirst Channel,\u201d and the total online platform audience reached about 17 million views. Even commentators and Telegram channels loyal to the Kremlin noted that the information about billions of viewers contradicted common sense.<\/p>\n\n\n\n

Many pro-Kremlin Telegram channels sharply criticized \u201cIntervision,\u201d seeing in the contest only a \u201cfailed response to Eurovision.\u201d They emphasized inconsistencies between the \u201cpicture\u201d of the show and the organizers\u2019 declarations about the defense of \u201ctraditional values.\u201d Yet the greatest outrage among Russian propagandists and radical patriots was caused by the victory of Vietnamese gay singer Duc Phuc. Commentators called it a \u201ctriumph of the LGBT lobby\u201d and a \u201cblow to traditional values,\u201d accusing the show of displaying \u201cindecencies.\u201d<\/p>\n\n\n\n

\"\"
Winner of Intervision-2025: Vietnam\u2019s Representative Duc Phuc<\/em><\/figcaption><\/figure>\n\n\n\n

The budget of the contest (750 million rubles from the federal budget plus financing from Kremlin-linked business corporations) also became a reason for accusations of wastefulness.<\/p>\n\n\n\n

At the same time, theories of \u201cbetrayal\u201d appeared \u2013 allegedly the contest \u201cundermined relations with China\u201d because of the anti-Chinese theme of the winning song. Some commentators even claimed that the contest contradicted the spirit of the so-called \u201cSpecial Military Operation\u201d – supposedly, the hosts called for peace several times, and the Russian representative \u201cShaman\u201d refused to fight to the end (asking the jury not to evaluate his song).<\/p>\n\n\n\n

Despite Moscow\u2019s attempts to present the contest as a symbol of the unity of the non-Western world, interest in \u201cIntervision\u201d in the participating countries turned out to be rather low.<\/p>\n\n\n\n

In Brazil, the country\u2019s participation in the contest was covered differently. Gazeta do Povo<\/em> wrote that the contest actually turned into a \u201cfestival of Putin\u2019s political propaganda.\u201d Other Brazilian media also noted that the contest attracted little attention from viewers. The Chinese press practically ignored \u201cIntervision.\u201d<\/p>\n\n\n\n

In the Chinese media space, the contest aroused \u201crestrained interest,\u201d mainly due to the lack of coverage of the event by the main Chinese media outlets. The minimizing of mentions of \u201cIntervision\u201d in the Chinese press is also explained by the fact that the participant from China took only 9th place in the final.<\/p>\n\n\n\n

In India, \u201cIntervision\u201d was reported mainly by state and local pro-Russian propaganda media. For example, the portal Sputnik India<\/em> published an article about India\u2019s representative, Rauhan Malik, calling him \u201cthe voice of India at Intervision-2025.\u201d This material emphasized that the contest seeks to \u201cunite artists from BRICS, the CIS, Latin America, and the Middle East.\u201d However, there were no mentions of high ratings or international resonance in the independent Indian press – the country\u2019s participation was perceived as just another cultural event for a government-oriented audience.<\/p>\n\n\n\n

\"\"
During breaks between performances, Intervision viewers were \u201centertained\u201d by Russian Foreign Minister<\/em>
Sergey Lavrov<\/em><\/figcaption><\/figure>\n\n\n\n
\n\n\n\n

Thus, the uproar around the first Putin\u2019s \u201cIntervision\u201d arose mainly inside Russia for propaganda purposes. However, the propaganda effect of the contest turned out to have an unpleasant aftertaste. Telegram channels supporting the war against Ukraine pounced on the show with ideological criticism – accusations of LGBT propaganda, anti-Chinese sentiments, and supposedly \u201canti-war\u201d messages. But outside the Russian Federation, the contest was perceived rather coolly: the real audience turned out to be many times smaller than announced, and foreign media mentioned the participation of their representatives only in passing, without much enthusiasm.<\/p>\n\n\n\n

Mykyta Kuzmenko<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

On September 20, 2025, the first revived international song contest \u201cIntervision-2025\u201d took place in Moscow. It is worth recalling that a contest under the same name was held from 1965 to 1980 in the countries of the socialist bloc. The Putin regime \u201ccultivated\u201d the idea of reviving the song competition under its own aegis since […] More<\/a><\/p>\n","protected":false},"author":36,"featured_media":344726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[700],"tags":[],"section":[726],"form":[31943],"yoast_head":"\n\u201cIntervision\u201d: Kremlin\u2019s Failed Experiment in International Propaganda | UACRISIS.ORG<\/title>\n<meta name=\"description\" content=\"On September 20, 2025, the first revived international song contest \u201cIntervision-2025\u201d took place in Moscow. 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