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Despite this, Orb\u00e1n actively positions himself as the ideological leader of the conservative authoritarian movement in Europe. He positions himself as the informal leader of a bloc of Central European states ready to block Ukraine\u2019s progress toward the EU (alongside Robert Fico\u2019s Slovakia and potential allies in the Czech Republic). This is precisely why Russian information support is critical to the implementation of this plan, as it allows Moscow to maintain institutional influence over decision-making processes in Brussels.<\/p>\n\n\n\n
The Main Antagonist of Orb\u00e1n\u2019s Campaign<\/strong><\/p>\n\n\n\n The 2026 campaign in Hungary is marked by a shift from traditional disinformation to high-tech AI-generated content that appeals to voters\u2019 emotions and subconscious fears. Viktor Orb\u00e1n\u2019s central narrative is the claim that Hungary is at risk of being dragged into war due to the actions of Brussels and the opposition. AI videos developed with the participation of Russian specialists are used to visualize this thesis. The most famous video features a little girl waiting for her father to return from the war, followed by footage of a soldier in a Hungarian uniform being shot. Despite the outrage of the opposition, which called it \u201cheartless manipulation,\u201d government spokespeople, including the Prime Minister\u2019s Chief of Staff Gergely Guly\u00e1s, defended the video as one that shows \u201cthe reality of war\u201d. Analysts note that this strategy is aimed at demoralizing Tisza\u2019s supporters and mobilizing the conservative rural electorate.<\/p>\n\n\n\n Deepfakes are being used to undermine P\u00e9ter Magyar\u2019s reputation, portraying him in a negative light\u2014as a mentally unstable or aggressive man. At the same time, the Orb\u00e1n government is using AI-generated images of Ukrainian President Volodymyr Zelenskyy on billboards across the country. The posters depict Zelenskyy with a sly smile alongside EU officials (Ursula von der Leyen, Manfred Weber) with the slogan: \u201cWe won\u2019t let Zelenskyy have the last laugh\u201d.<\/p>\n\n\n\n The Kremlin\u2019s \u201cOverseer\u201d of the Hungarian Elections <\/strong><\/p>\n\n\n\n Keeping Viktor Orb\u00e1n in power has become not only a matter of Hungary\u2019s domestic survival but also a key geopolitical priority for the Russian Federation. Hungary remains the European Union and NATO member most loyal to the Kremlin, systematically blocking sanctions, military aid to Ukraine, and macro-financial loans for Kyiv. Losing such an ally in the heart of Europe would be a strategic defeat for Moscow, prompting the Russian leadership to launch a large-scale influence operation aimed at manipulating the results of the 2026 elections<\/p>\n\n\n\n According to information leaked to the press, the Kremlin\u2019s operation to support Viktor Orb\u00e1n is being coordinated at the highest levels of the Russian state hierarchy. The key figure is Sergei Kirienko\u2014first deputy head of the Russian presidential administration and the Kremlin\u2019s chief strategist on domestic policy and hybrid influence abroad.<\/p>\n\n\n\n It is worth recalling that it was Kirienko who oversaw the campaign to interfere in the 2024\u20132025 elections and referendum in Moldova. The so-called \u201cKirienko Plan\u201d for Moldova included the creation of voter bribery networks through oligarch Ilan Shor, troll farms, and the use of the Orthodox Church to promote pro-Russian narratives. According to intelligence estimates, the Kremlin allocated approximately 350 million euros for these purposes. Although these efforts had mixed success in Moldova, they allowed for the refinement of mechanisms that are now being applied in Hungary.<\/p>\n\n\n\n It is telling that late last year, a new Directorate for Strategic Partnership and Cooperation was established within the Russian Presidential Administration (de facto serving as a hub for coordinating Russia\u2019s soft power abroad within the Presidential Administration), headed by Kirienko. The head of the department is Vadim Titov, a former Rosatom official (who was responsible for international cooperation within the corporation). Kirienko himself served as CEO of Rosatom from 2005 to 2016. Given that the Russian nuclear giant is constructing two power units at the Paks Nuclear Power Plant in Hungary, we can assume that Rosatom\u2019s infrastructure in Hungary could be used to exert covert influence on the course of the election campaign.<\/p>\n\n\n\n One of the most alarming aspects of Russian interference is the involvement of the Main Intelligence Directorate (GRU) of the General Staff of the Russian Armed Forces. According to European security services, a group of three GRU specialists arrived in Budapest several weeks before the start of the active phase of the campaign. These individuals specialize in social media manipulation and information operations. The Russian specialists were issued diplomatic passports. This tactic is identical to the one used in Moldova, where an extensive network of Russian embassy staff coordinated subversive activities, ultimately forcing the Moldovan authorities to reduce Russia\u2019s diplomatic staff by two-thirds. The Hungarian environment proved to be extremely conducive to such operations. For a long time, Hungary hosted Russian military diplomats with confirmed ties to the GRU. Military attach\u00e9 Oleg Smirnov, a GRU officer, maintained close contacts with high-ranking officials in the Hungarian Ministry of Defense and representatives of pro-government media.<\/p>\n\n\n\n A \u201cPolitical Strategist\u201d Task Force<\/strong><\/p>\n\n\n\n According to the British publication Financial Times, the technical aspects of the disinformation campaign are being handled by the IT company Social Design Agency (SDA), founded by political strategist Ilya Gambashidze.<\/p>\n\n\n\n As early as 2024, the U.S. Department of the Treasury explicitly stated that Gambashidze was among the creators of a network of over 60 websites that mimicked real media outlets and used fake accounts to disseminate this content. The UK government directly attributes responsibility for the Doppelg\u00e4nger campaign (the name of a Russian influence network specializing in impersonating real media outlets, government websites, and accounts to spread disinformation) to the SDA and its affiliated entities. Throughout 2025, the activities of the SDA-coordinated network of bots and fake websites were documented during election campaigns in Germany and Poland.\u00a0 In fact, the Social Design Agency (SDA) functions as a contractor for the Kremlin in external information operations, operating media clones, networks of fake accounts, paid promotion on social media, localization of messages, and undermining trust in democratic institutions.<\/p>\n\n\n\n In the context of the Hungarian elections, observers note that Russian political strategists are proposing to promote Orb\u00e1n\u2019s image as \u201cthe only candidate who can preserve Hungary\u2019s sovereignty and conduct foreign policy \u2018on equal footing\u2019 with world leaders\u201d. Madyar, on the other hand, is portrayed as a \u201cpuppet of Brussels\u201d, and his political force as incompetent and having an \u201cagenda hidden from voters\u201d.<\/p>\n\n\n\n Interestingly, Russian strategists from SDA recommended avoiding direct visual parallels between Orb\u00e1n and Putin, as this could alienate some voters. Instead, they proposed positioning Orb\u00e1n as \u201cDonald Trump\u2019s partner\u201d, which is intended to lend him legitimacy in the eyes of right-wing voters.<\/p>\n\n\n\n Under Viktor Orb\u00e1n\u2019s rule, Hungary is increasingly becoming a testing ground for domestic experiments aimed at rolling back democracy and undermining EU decisions on foreign policy. Therefore, any potential weakening of Orb\u00e1n\u2019s position poses a risk to the Kremlin of losing its leverage over the EU, which explains the Russians\u2019 heightened \u201cinterest\u201d in the electoral campaign in Hungary, including the deployment of a \u201cpolitical engineering\u201d team in Budapest.<\/p>\n\n\n\n Consequently, the parliamentary elections on April 12, 2026, in Hungary should be viewed as one of the key battlegrounds in the Kremlin\u2019s broad hybrid war against the EU, in which the unity of the democratic space is at stake.<\/p>\n","protected":false},"excerpt":{"rendered":"![\"This](\"https:\/\/uacrisis.org\/wp-content\/uploads\/2026\/03\/image-768x1024.png\")
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