{"id":44869,"date":"2015-11-11T11:41:01","date_gmt":"2015-11-11T11:41:01","guid":{"rendered":"http:\/\/uacrisis.org\/?p=37402"},"modified":"2015-11-19T13:51:25","modified_gmt":"2015-11-19T10:51:25","slug":"37402-derzhavni-komunikatsiyi-v-diyi-dosvid-estoniyi-dlya-ukrayini","status":"publish","type":"post","link":"https:\/\/uacrisis.org\/en\/37402-derzhavni-komunikatsiyi-v-diyi-dosvid-estoniyi-dlya-ukrayini","title":{"rendered":"Government Communication in practice: \tEstonian experience for Ukraine"},"content":{"rendered":"

Seminar, 12th – 13th November 2015<\/p>\n

The seminar is carried out with the support of means allocated for development co-operation in the Estonian Foreign Ministry\u2019s budget<\/p>\n

UCMC, Ukrainian House Ukrainian house on European Square, 2 Khreshchatyk Street, Kyiv<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Day 1. Thursday, November 12th
The fundamentals of a uniform government communication. What media values in government communication. Measuring the
\neffectiveness.<\/em><\/strong><\/td>\n<\/tr>\n
9.00<\/strong><\/td>\nWelcome coffee<\/em><\/td>\n<\/tr>\n
09.30<\/strong><\/td>\nOpening of the seminar<\/strong><\/td>\n<\/tr>\n
<\/td>\n\n
    \n
  • \n\t\t\t\t\t\tMartin Jasko<\/strong>, former deputy head on Estonian government communication office\n\t\t\t\t\t<\/li>\n
  • \n\t\t\t\t\t\tErki Peegel<\/strong>, communication expert, former media adviser to the government of Estonia\n\t\t\t\t\t<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
09.40<\/strong><\/td>\nThe analytical framework of government communication: International comparison, historical perspectives, and
\nEstonian experiences<\/strong><\/td>\n<\/tr>\n
<\/td>\n\n
    \n
  • Sten Hansson<\/strong>, Lancaster University, expert on government communication<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
10.50<\/strong><\/td>\nCoffee break<\/i><\/td>\n<\/tr>\n
11.15<\/strong><\/td>\nMedia Expectations from Government Communications in Estonia and Ukraine<\/strong><\/td>\n<\/tr>\n
<\/td>\n\n
    \n
  • Jaanus Piirsalu<\/strong>, journalist, Estonian daily “Postimees”<\/li>\n
  • Tetyana Ogarkova<\/strong>, journalist, Ukrainian Hromadske TV<\/li>\n
  • Moderator<\/em> \u2013 Oksana Mitnitska<\/strong>, UCMC<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
12.45<\/strong><\/td>\nLunch<\/em><\/td>\n<\/tr>\n
13.30<\/strong><\/td>\nMeasuring the effectiveness of government communication: Estonian experience<\/strong><\/td>\n<\/tr>\n
<\/td>\n\n
    \n
  • feedback from media<\/li>\n
  • people\u2019s trust in governmental institutions<\/li>\n
  • generic attitudes towards national symbols<\/li>\n
  • public patriotic sentiment<\/li>\n<\/ul>\n<\/td>\n
\n
    \n
  • Martin Ja\u0161ko<\/strong>, former deputy head on Estonian government communication office <\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
14.15<\/strong><\/td>\nCase study “Public opinion and national defence \u2013 15 years of detailed surveys”. Input to strategic and tactical
\nplanning<\/strong><\/td>\n<\/tr>\n
<\/td>\nA hands-on experience from cpt Uku Arold<\/strong>, Deputy Chief, Strategic Communications Department, HQ of
\nthe Estonian Defence Forces<\/td>\n<\/tr>\n
15.10<\/strong><\/td>\nCoffee break<\/em><\/td>\n<\/tr>\n
15.30<\/strong><\/td>\nPANEL DISCUSSION “How to measure the effectiveness of government communication in the period of big
\ntransformation and challenges”<\/strong><\/td>\n<\/tr>\n
<\/td>\n\n
    \n
  • Natalya Kononenko<\/strong>, Noks Fishes, UCMC, Ukraine<\/li>\n
  • Oleksiy Antypovych<\/strong>, the Head of the Sociological Group “Rating” <\/li>\n
  • Anastasiya Shurenkova<\/strong>, Senior Project Manager | B2B and Strategic Research, GfK Ukraine<\/li>\n
  • cpt Uku Arold<\/strong>, Deputy Chief, Strategic Communications Department, HQ of the Estonian Defence Forces<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
17.15 – 17.30<\/strong>\u00a0\u00a0Summary of the day<\/em><\/td>\n<\/tr>\n
18.00<\/strong><\/td>\nIce-breaker event at the Estonian embassy (Pushkinska Str. 43B)<\/strong>
\n<\/em><\/td>\n<\/tr>\n
DAY 2. Friday, November 13th
\nIntegration and common infosphere. Engagement practices. Low-budget campaigns, communicating tough decisions and other case-
\nstudies from Estonia.
\n<\/em><\/strong><\/td>\n<\/tr>\n
09.00<\/strong><\/td>\nIntroduction to the day<\/em><\/td>\n<\/tr>\n
09.15<\/strong><\/td>\nDifferent dimensions of Estonian integration policy and practical toolkit<\/strong><\/td>\n<\/tr>\n
<\/td>\n\n
    \n
  • Dmitri Burna\u0161ev<\/strong>, Director of the Estonian Integration and Migration Foundation Our People<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
10.00<\/strong><\/td>\nPANEL DISCUSSION: “Integration challenges in Ukraine: shaping common values and identity for IDPs and people of post-occupied territories”<\/strong><\/td>\n<\/tr>\n
<\/td>\n\n
    \n
  • Zurab Alasania<\/strong>, General Director of the National Television Company of Ukraine<\/li>\n
  • Dmitri Burna\u0161ev<\/strong>, Director of the Estonian Integration and Migration Foundation Our People<\/li>\n
  • Yurii Romanenko<\/strong>, political scientist, director of Center of Political analysis “Stratagema”, editor-in-chief of analytical portal “Khvylia” (“The Wave”)<\/li>\n
  • Oleg Derevianko<\/strong>, deputy Minister of Education and Science<\/li>\n
  • Moderator<\/em> – Tatyana Kolosova<\/strong>, UCMC<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
11.15<\/strong><\/td>\nCoffee break<\/em><\/td>\n<\/tr>\n
11.35<\/strong><\/td>\nStarting with systematic engagement practice<\/strong><\/td>\n<\/tr>\n
<\/td>\nAn overview of how to set goals and prepare an engagement plan, overcoming the most common problems by means of involvement; different ways of involving, reaching a decision in case of conflicting opinions and giving feedback. Good practice of engagement \u2013 handbook.<\/td>\n\n
    \n
  • Hille HInsberg<\/strong>, expert, governance and civil society policy at PRAXIS Center for Policy Studies, former communication adviser to the government of Estonia<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
12.30<\/strong><\/td>\nGroup discussions on engagement practices<\/strong><\/td>\n<\/tr>\n
13.00<\/strong><\/td>\nLunch<\/em><\/td>\n<\/tr>\n
14.00<\/strong><\/td>\nLow-budget communication campaigns \u2013 case studies from Estonia<\/strong><\/td>\n<\/tr>\n
<\/td>\n\n
    \n
  • Erki Peegel<\/strong>, communication expert, former media adviser to the government of Estonia<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
14.45<\/strong><\/td>\nHow to communicate tough and unpopular decisions? Based on Estonian public sector experience<\/strong><\/td>\n<\/tr>\n
<\/td>\n\n
    \n
  • Erki Peegel<\/strong>, communication expert, former media adviser to the government of Estonia<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
15.30<\/strong><\/td>\nCoffee break<\/em><\/td>\n<\/tr>\n
16.00<\/strong><\/td>\nLaw-making: a process of communication<\/strong><\/td>\n<\/tr>\n
<\/td>\n\n
    \n
  • Kristiina Herodes<\/strong>, communication expert, former head of communication of the prosecutor general office and spokesperson of the Estonian ministry of justice, former spokesperson of the EU rule of law mission EULEX in Kosovo<\/li>\n
  • Martin Ja\u0161ko<\/strong>, former deputy head on Estonian government communication office<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
16.30<\/strong><\/td>\nParallel sessions:
Session \u0406. Security & Defence Comms<\/strong><\/td>\n<\/tr>\n
<\/td>\n\n
    \n

    Case study \u2013 \u201cDeveloping and executing communication plan for the largest mobilisation exercise Siil\/Steadfast Javelin 2015 in Estonia after the country restored its armed forces two decades ago\u201d (involving over 7,000 of reserve forces and in total 13,000 troops from Estonia and Allied countries).<\/p>\n

    Case study \u2013 “Developing modern veteran policy and raising servicemen image in society. Nation-wide fundraising campaign “We Salute” and the story of the blue hepatica flower”<\/p>\n

  • Uku Arold<\/strong>, Deputy Chief, Strategic Communications Department, HQ of the Estonian Defence Forces<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
<\/td>\nSession \u0406\u0406. Comms of the prosecutor\u2019s office and the courts<\/strong><\/td>\n<\/tr>\n
<\/td>\n\n
    \n
  • Kristiina Herodes<\/strong>, communication expert, former head of communication of the prosecutor general office and spokesperson of the Estonian ministry of justice, former spokesperson of the EU rule of law mission EULEX in Kosovo<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
17.45<\/strong><\/td>\nSummary of the Seminar<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n