{"id":82091,"date":"2017-11-10T11:19:48","date_gmt":"2017-11-10T11:19:48","guid":{"rendered":"http:\/\/uacrisis.org\/?p=62205"},"modified":"2017-11-10T16:13:09","modified_gmt":"2017-11-10T14:13:09","slug":"62205-estonian-experience-in-strategic-communications","status":"publish","type":"post","link":"https:\/\/uacrisis.org\/en\/62205-estonian-experience-in-strategic-communications","title":{"rendered":"Eurointegration means prosperity and development in conditions of freedom and security \u2013 Ambassador Extraordinary and Plenipotentiary of Estonia to Ukraine"},"content":{"rendered":"<p><a href=\"https:\/\/www.youtube.com\/watch?v=AoNGN-zYJ0A\" target=\"_blank\" rel=\"noopener\">WATCH IN ENGLISH<\/a><\/p>\n<p style=\"text-align: justify;\">As of today, Estonia is on the first position in transformation rating among the post-Soviet countries. \u00a0For the nation, European integration\u00a0 means prosperity and development in conditions of freedom and security, said Tiit Matsulevich, former Ambassador of the Republic of Estonia to Ukraine, current Communications Advisor at EU Advisory Mission to Ukraine, at a discussion at Ukraine Crisis Media Center. He reminded that when Estonia held a referendum on EU-membership, 66 per cent of its citizens said \u201cyes\u201d to the EU. \u201cAccording to a social survey conducted in March, now 66 per cent of Ukrainians would like their country to become EU member\u201d, he noted.<\/p>\n<p style=\"text-align: justify;\">Estonia\u2019s experience has shown that local media have a crucial role in raising awareness of ordinary people about the aim and\u00a0 the main idea of any changes in the country, said Tiina Ilsen, Deputy Director of the Estonian Center of Eastern Partnership. According to her, Ukrainian local journalists now have the same important role in communication of topics related to Ukrainian European integration and EU-Ukraine Association Agreement.<\/p>\n<p style=\"text-align: justify;\">When writing about European\u00a0 integration, it is very important to give easy and clear explanation what changes will take place in the life of every Ukrainian as a result of implementation of\u00a0 EU Directives, and what opportunities they will get. \u201cPeople want to know how a Directive will influence their everyday life, not it\u2019s number or the number of a particular provision. It is important to inform about opportunities,\u201d emphasized Lidiya Yershykhina, communication expert at \u201cAssociation4U\u201d.<\/p>\n<p style=\"text-align: justify;\">\u201cWhen writing about European integration, we must be very careful, competent and objective. We must understand our responsibility for the information we provide to people,\u201d added Petro Zhyzhyjian, communication expert at \u201cAssociation4U&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WATCH IN ENGLISH As of today, Estonia is on the first position in transformation rating among the post-Soviet countries. \u00a0For the nation, European integration\u00a0 means prosperity and development in conditions of freedom and security, said Tiit Matsulevich, former Ambassador of the Republic of Estonia to Ukraine, current Communications Advisor at EU Advisory Mission to Ukraine, [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/uacrisis.org\/en\/62205-estonian-experience-in-strategic-communications\">More<\/a><\/p>\n","protected":false},"author":20,"featured_media":82092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":[],"categories":[699],"tags":[8847,32926,1051,1124],"section":[648],"form":[31956],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Eurointegration means prosperity and development in conditions of freedom and security \u2013 Ambassador Extraordinary and Plenipotentiary of Estonia to Ukraine  | UACRISIS.ORG<\/title>\n<meta name=\"description\" content=\"https:\/\/www.youtube.com\/watch?v=ieh5yrqw81c WATCH IN ENGLISH As of today, Estonia is on the first position in transformation rating among the post-Soviet | Uacrisis.org\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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