{"id":87993,"date":"2018-05-29T14:43:43","date_gmt":"2018-05-29T14:43:43","guid":{"rendered":"http:\/\/uacrisis.org\/?p=67122"},"modified":"2018-05-30T14:46:05","modified_gmt":"2018-05-30T11:46:05","slug":"67122-twenty-first-visual-reminder-adidas-arson-library-ukrainian-academy-sciences","status":"publish","type":"post","link":"https:\/\/uacrisis.org\/en\/67122-twenty-first-visual-reminder-adidas-arson-library-ukrainian-academy-sciences","title":{"rendered":"The twenty-first visual reminder for Adidas: The Arson in the Library of the Ukrainian Academy of Sciences"},"content":{"rendered":"<p>Adidas continues to align its marketing strategy with the Soviet legacy of persecution and totalitarianism, profiting from the sale of USSR-branded products.<br \/>\nSince the company refuses to recall its \u2018USSR\u2019 product line and publicly apologize for launching it in the first place, UCMC publishes its twenty-first protest visual.<\/p>\n<p>On May 24, 1964, the Library of the Ukrainian Academy of Sciences suffered a huge fire resulting from an arson committed by Viktor Podruzhalsky, one of th<span class=\"text_exposed_show\">e employees.<br \/>\nAlmost 10% of all materials &#8211; about 600,000 books, manuscripts, chronicles, and works of art &#8211; were burned to ashes including all documents and other materials pertaining to the period of 1918 &#8211; 1930.<br \/>\nThe fire destroyed the collection of materials in Ukrainian studies and the department of books printed before the late seventeenth century. The burned department of manuscripts was of invaluable importance: it contained very rare memorials of original Ukrainian writings of X century, &#8220;Universals&#8221; of Khmelnytskyi and other Hetmans, and historical documents of XVI, XVII and XVIII centuries. In it were also deposited manuscripts, correspondence and other personal documents of Ukrainian classics like Skovoroda, Gogol, Marko Vovchok, Lesia Ukrainka, Panteleimon Kulish, and others.<br \/>\nThe whole story left a strong suspicion among the population that the fire was a premeditated arson organized by Soviet authorities.<\/span><\/p>\n<div class=\"text_exposed_show\">\n<p><img class=\"lazyload aligncenter size-full wp-image-67123\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1 1'%2F%3E\" data-src=\"https:\/\/uacrisis.org\/wp-content\/uploads\/2018\/05\/21.png\" alt=\"\" \/><\/p>\n<p>This is just one example of what the USSR really was. Throughout 70 years of Soviet rule, the populations of Ukrainians, Crimean Tatars, Lithuanians, Latvians, Estonians, Georgians, Armenians, Moldovans, Kazakhs, and many other ethnicities were decimated, displaced, killed by artificial famine, tortured, persecuted, their lives, cultures, and livelihoods destroyed.<br \/>\nBy using Soviet symbols for profit, Adidas is openly supporting the modern-day Russian state and its nostalgia for the USSR, a reckless obsession which led to the illegal annexation of Crimea and occupation of eastern Ukraine beginning in 2014. Since then, over 10,000 people were killed and over 1,7 mln people internally displaced as a result of Russia\u2019s attempt to resurrect the USSR.<br \/>\nWe demand that the company recalls these products immediately from its online\/offline stores and distribution centers and issues an unequivocal apology to all those affected by this morally reprehensible sales tactic.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Adidas continues to align its marketing strategy with the Soviet legacy of persecution and totalitarianism, profiting from the sale of USSR-branded products. Since the company refuses to recall its \u2018USSR\u2019 product line and publicly apologize for launching it in the first place, UCMC publishes its twenty-first protest visual. On May 24, 1964, the Library of [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/uacrisis.org\/en\/67122-twenty-first-visual-reminder-adidas-arson-library-ukrainian-academy-sciences\">More<\/a><\/p>\n","protected":false},"author":20,"featured_media":87994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[705,748],"tags":[],"section":[743],"form":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The twenty-first visual reminder for Adidas: The Arson in the Library of the Ukrainian Academy of Sciences | UACRISIS.ORG<\/title>\n<meta name=\"description\" content=\"Adidas continues to align its marketing strategy with the Soviet legacy of persecution and totalitarianism, profiting from the sale of USSR-branded | Uacrisis.org\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uacrisis.org\/en\/67122-twenty-first-visual-reminder-adidas-arson-library-ukrainian-academy-sciences\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The twenty-first visual reminder for Adidas: The Arson in the Library of the Ukrainian Academy of Sciences | UACRISIS.ORG\" \/>\n<meta property=\"og:description\" content=\"Adidas continues to align its marketing strategy with the Soviet legacy of persecution and totalitarianism, profiting from the sale of USSR-branded | Uacrisis.org\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uacrisis.org\/en\/67122-twenty-first-visual-reminder-adidas-arson-library-ukrainian-academy-sciences\" \/>\n<meta property=\"og:site_name\" content=\"Uacrisis.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/uacrisis\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-29T14:43:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-30T11:46:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uacrisis.org\/wp-content\/uploads\/2018\/05\/21.png\" \/>\n\t<meta property=\"og:image:width\" content=\"812\" \/>\n\t<meta property=\"og:image:height\" content=\"812\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uacrisis\" \/>\n<meta name=\"twitter:site\" content=\"@uacrisis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0417\u0430\u0445\u0430\u0440 \u0411\u0443\u0442\u043a\u043e\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The twenty-first visual reminder for Adidas: The Arson in the Library of the Ukrainian Academy of Sciences | UACRISIS.ORG","description":"Adidas continues to align its marketing strategy with the Soviet legacy of persecution and totalitarianism, profiting from the sale of USSR-branded | Uacrisis.org","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/uacrisis.org\/en\/67122-twenty-first-visual-reminder-adidas-arson-library-ukrainian-academy-sciences","og_locale":"en_US","og_type":"article","og_title":"The twenty-first visual reminder for Adidas: The Arson in the Library of the Ukrainian Academy of Sciences | UACRISIS.ORG","og_description":"Adidas continues to align its marketing strategy with the Soviet legacy of persecution and totalitarianism, profiting from the sale of USSR-branded | Uacrisis.org","og_url":"https:\/\/uacrisis.org\/en\/67122-twenty-first-visual-reminder-adidas-arson-library-ukrainian-academy-sciences","og_site_name":"Uacrisis.org","article_publisher":"https:\/\/www.facebook.com\/uacrisis\/","article_published_time":"2018-05-29T14:43:43+00:00","article_modified_time":"2018-05-30T11:46:05+00:00","og_image":[{"width":812,"height":812,"url":"https:\/\/uacrisis.org\/wp-content\/uploads\/2018\/05\/21.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@uacrisis","twitter_site":"@uacrisis","twitter_misc":{"Written by":"\u0417\u0430\u0445\u0430\u0440 \u0411\u0443\u0442\u043a\u043e","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/uacrisis.org\/uk\/#organization","name":"Ukraine crisis media center","url":"https:\/\/uacrisis.org\/uk\/","sameAs":["https:\/\/www.facebook.com\/uacrisis\/","http:\/\/youtube.com\/UACrisisMediaCenter","https:\/\/twitter.com\/uacrisis"],"logo":{"@type":"ImageObject","@id":"https:\/\/uacrisis.org\/uk\/#logo","inLanguage":"en-US","url":"https:\/\/uacrisis.org\/wp-content\/uploads\/2019\/10\/header_logo-1.png","contentUrl":"https:\/\/uacrisis.org\/wp-content\/uploads\/2019\/10\/header_logo-1.png","width":250,"height":90,"caption":"Ukraine crisis media center"},"image":{"@id":"https:\/\/uacrisis.org\/uk\/#logo"}},{"@type":"WebSite","@id":"https:\/\/uacrisis.org\/uk\/#website","url":"https:\/\/uacrisis.org\/uk\/","name":"Uacrisis.org","description":"Ukraine crisis media center","publisher":{"@id":"https:\/\/uacrisis.org\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/uacrisis.org\/uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/uacrisis.org\/en\/67122-twenty-first-visual-reminder-adidas-arson-library-ukrainian-academy-sciences#primaryimage","inLanguage":"en-US","url":"https:\/\/uacrisis.org\/wp-content\/uploads\/2018\/05\/21.png","contentUrl":"https:\/\/uacrisis.org\/wp-content\/uploads\/2018\/05\/21.png","width":812,"height":812},{"@type":"WebPage","@id":"https:\/\/uacrisis.org\/en\/67122-twenty-first-visual-reminder-adidas-arson-library-ukrainian-academy-sciences#webpage","url":"https:\/\/uacrisis.org\/en\/67122-twenty-first-visual-reminder-adidas-arson-library-ukrainian-academy-sciences","name":"The twenty-first visual reminder for Adidas: The Arson in the Library of the Ukrainian Academy of Sciences | UACRISIS.ORG","isPartOf":{"@id":"https:\/\/uacrisis.org\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/uacrisis.org\/en\/67122-twenty-first-visual-reminder-adidas-arson-library-ukrainian-academy-sciences#primaryimage"},"datePublished":"2018-05-29T14:43:43+00:00","dateModified":"2018-05-30T11:46:05+00:00","description":"Adidas continues to align its marketing strategy with the Soviet legacy of persecution and totalitarianism, profiting from the sale of USSR-branded | Uacrisis.org","breadcrumb":{"@id":"https:\/\/uacrisis.org\/en\/67122-twenty-first-visual-reminder-adidas-arson-library-ukrainian-academy-sciences#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/uacrisis.org\/en\/67122-twenty-first-visual-reminder-adidas-arson-library-ukrainian-academy-sciences"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/uacrisis.org\/en\/67122-twenty-first-visual-reminder-adidas-arson-library-ukrainian-academy-sciences#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/uacrisis.org\/en"},{"@type":"ListItem","position":2,"name":"The twenty-first visual reminder for Adidas: The Arson in the Library of the Ukrainian Academy of Sciences"}]},{"@type":"Article","@id":"https:\/\/uacrisis.org\/en\/67122-twenty-first-visual-reminder-adidas-arson-library-ukrainian-academy-sciences#article","isPartOf":{"@id":"https:\/\/uacrisis.org\/en\/67122-twenty-first-visual-reminder-adidas-arson-library-ukrainian-academy-sciences#webpage"},"author":{"@id":"https:\/\/uacrisis.org\/uk\/#\/schema\/person\/31691010a01129c86dc9dc11eebe8df9"},"headline":"The twenty-first visual reminder for Adidas: The Arson in the Library of the Ukrainian Academy of Sciences","datePublished":"2018-05-29T14:43:43+00:00","dateModified":"2018-05-30T11:46:05+00:00","mainEntityOfPage":{"@id":"https:\/\/uacrisis.org\/en\/67122-twenty-first-visual-reminder-adidas-arson-library-ukrainian-academy-sciences#webpage"},"wordCount":365,"commentCount":0,"publisher":{"@id":"https:\/\/uacrisis.org\/uk\/#organization"},"image":{"@id":"https:\/\/uacrisis.org\/en\/67122-twenty-first-visual-reminder-adidas-arson-library-ukrainian-academy-sciences#primaryimage"},"thumbnailUrl":"https:\/\/uacrisis.org\/wp-content\/uploads\/2018\/05\/21.png","articleSection":["Press release","Society"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/uacrisis.org\/en\/67122-twenty-first-visual-reminder-adidas-arson-library-ukrainian-academy-sciences#respond"]}]},{"@type":"Person","@id":"https:\/\/uacrisis.org\/uk\/#\/schema\/person\/31691010a01129c86dc9dc11eebe8df9","name":"\u0417\u0430\u0445\u0430\u0440 \u0411\u0443\u0442\u043a\u043e"}]}},"wps_subtitle":"","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/uacrisis.org\/en\/wp-json\/wp\/v2\/posts\/87993"}],"collection":[{"href":"https:\/\/uacrisis.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uacrisis.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uacrisis.org\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/uacrisis.org\/en\/wp-json\/wp\/v2\/comments?post=87993"}],"version-history":[{"count":0,"href":"https:\/\/uacrisis.org\/en\/wp-json\/wp\/v2\/posts\/87993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uacrisis.org\/en\/wp-json\/wp\/v2\/media\/87994"}],"wp:attachment":[{"href":"https:\/\/uacrisis.org\/en\/wp-json\/wp\/v2\/media?parent=87993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uacrisis.org\/en\/wp-json\/wp\/v2\/categories?post=87993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uacrisis.org\/en\/wp-json\/wp\/v2\/tags?post=87993"},{"taxonomy":"section","embeddable":true,"href":"https:\/\/uacrisis.org\/en\/wp-json\/wp\/v2\/section?post=87993"},{"taxonomy":"form","embeddable":true,"href":"https:\/\/uacrisis.org\/en\/wp-json\/wp\/v2\/form?post=87993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}