The expert discussion «Bulgaria 2026: Information Challenges in the Context of the Election Campaign» will take place on 28 April at 15:00 EEST (UTC+3) at the UCMC Press Center.
On 20 April 2026, the coalition Progressive Bulgaria, led by Rumen Radev won the
parliamentary elections in Bulgaria. The expert discussion “Bulgaria 2026: Information Challenges in the Context of the Election Campaign” will focus on assessing pro-Russian
information influence during the campaign, the role of the digital environment in shaping the election results, and the potential adjustments in Bulgaria’s policy towards supporting Ukraine. Particular attention will be given to practical approaches for strengthening Ukraine’s communication with Bulgarian society.
Key discussion questions:
- To what extent did pro-Russian narratives play a role during the election campaign?
- How did social media influence the election outcomes?
- What changes can be expected in Bulgaria’s support for and cooperation with Ukraine
- under the new government?
- What practical “lifehacks” can Ukraine apply to strengthen communication with
- Bulgarian society regarding the challenges of Russia’s war against Ukraine?

