Center & Regions: One Voice Policy

As part of raising communications standards of Ukrainian public authorities Gov.Comms. Ua project

Ukraine Crisis Media Center, October 15-16

Time Topic Speaker
DAY ONE – Thursday, October 15
9.00 Registration. Morning coffee
10.00 INTRODUCTION
Central government, regional administrations and society: coordinating effective communications
10.20 PANEL DISCUSSION: Nationwide dimension of state communications: Speaking with one voice
How strategic communications work in Lithuania: the nationwide Eurointegration campaign. Lessons for Ukraine
Driving change: ways of getting the message across to local communities
Communication between government bodies and society: the regions’ role
  • Dalia Bankauskaite, Counsel of the Committee on European Affairs of Lithuanian Seim, expert on strategic communications
  • Dmytro Shymkiv, Deputy Head of the Presidential Administration, Head of Executive Board of the National Reforms Council
  • Volodymyr Shandra, Head of Kyiv Regional State Administration
  • Moderator – Natalia Popovych, UCMC
11.30 Coffee break
12.00 PANEL DISCUSSION: Inclusion of the regions in policy-making and reforms advocacy
Communications with the regions in policy-making. Inclusion of stakeholders
Nationwide and regional tools of reforms advocacy
  • Jurgis Vilcinskas, Head of Press and Communication at the EU Delegation in Ukraine
  • Yaroslav Zhydenko, Head of Chernihiv Regional Office of Reforms
  • Oleg Levchenko, Head of Vinnytsya Regional Office of Reforms
  • Moderator – Vitaliy Gaydukevych, journalist
13.30 Lunch
14.30 PANEL DISCUSSION: How to communicate better for the regions and about the regions
Improving center-to-regions communications: a regional view
Donbas, IDPs and other key issues: how could the center hold  a better dialogue
  • Serhiy Syrovatka, Advisor to the Head of Dnipropetrovsk Regional State Administration, media expert
  • Pavlo Kozyrev, Chairman of the Association of Small Cities of Ukraine
  • Svitlana Yeremenko, media expert of Pylyp Orlyk Institute of  Democracy
  • Serhiy Harmash, Ostrov News Agency, editor-in-chief
  • Tetiana Stroy, Executive Director of ‘Donetsk Press Club’ NGO
  • Moderator – Tetyana Kolosova, South and East Outreach Coordinator, UCMC
16.00 WORK IN GROUPS with participation of central and regional authorities and media
18.00 Informal socializing: introduction, discussing communication needs and interaction Financial and economic issues/ Infrastructure/ Law enforcement and anti-corruption/ Social issues
DAY TWO – Friday, October 16
9.30 WORKSHOP: Publicity campaigns in the regions: Tools and practices
How to adapt information from the central authorities to regional needs?
Developing regional campaigns: partners, opinion leaders and mass media
  • Andriy Kulakov, Program Director, Internews Ukraine
  • Svitlana Tkachenko, Head of Communications Department of the Administration of the President of Ukraine
  • Olena Sas, DESPRO communications and information expert
  • Serhiy Pasichnyk, Head of Information and Public Relations Department at Cherkasy State Regional Administration
  • Olena Tertyshna, Head of Dnipropetrovsk Regional Reforms Office
  • Moderator – Aryna Satovska, StratCom OVP coordinator, UCMC
10.50 Coffee break
11.20 PANEL DISCUSSION: Syncing the national and regional agendas: Media view
Ways to draw nationwide mass media attention to regional news
What information from the central authorities is interesting in the regions and what can be relevant for central mass media?
  • Andriy Kulikov, media expert, journalist
  • Andriy Dikhtiarenko, Radio Svoboda journalist, ‘Realna Gazeta’ editor in Luhansk Region
  • Dmytro Konyk, candidate in social sciences, associate professor at the Department of Public Relations, Psychology and Pedagogic at Kyiv-Mohyla Academy
  • Oleksandr Shvets, Head of Kharkiv Press Club
  • Moderator – Taras Kachka, Head of Ukraine Reforms Communications Taskforce, UCMC
13.00 SURVEY. How nationwide topics are reflected in regional media
Survey presentation
  • Natalia Kononenko,  NOKS FISHES partner, Head of UCMC analytical department
13.30 SURVEY. When attention is drawn to one region: Crisis communications – Vasylkiv case
Survey presentation
Q&A
  • Aryna Satovska, StratCom OVP coordinator, UCMC
  • Oleksiy Chekh, analyst, UCMC
14.00 Lunch
15.00 WORK IN GROUPS with participation of central and regional authorities and media
17.00 Informal socializing: discussing communication needs and interaction Financial and economic/ Infrastructure/ Law enforcement and anti-corruption/ Social

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