Adidas continues to align its marketing strategy with the Soviet legacy of persecution and totalitarianism, profiting from the sale of USSR-branded products. Since Adidas refuses to recall its ‘USSR’ product line and publicly apologize for launching it in the first place, UCMC publishes its sixth protest visual.
We encourage everyone to join this campaign and to use their network of contacts to deliver this message to the world.
The USSR was notorious for its sham trials. Among the most infamous was the show trial of 16 young children, including 14 Jews, accused of “treason” and “terrorism”. After a year in Soviet prison, 3 were executed by firing squad in 1952, while the rest were sentenced to 10-25 years in Soviet labor camps.
Throughout 70 years of Soviet rule, the populations of Ukrainians, Crimean Tatars, Lithuanians, Latvians, Estonians, Georgians, Armenians, Moldovans, Kazakhs, and many other ethnicities were decimated, displaced, killed by artificial famine, tortured, persecuted, their lives, cultures, and livelihoods destroyed.
By using Soviet symbols for profit, Adidas is openly supporting the modern-day Russian state and its nostalgia for the USSR, a reckless obsession which led to the illegal annexation of Crimea and occupation of eastern Ukraine beginning in 2014. Since then, over 10,000 people were killed and over 1,7 mln people internally displaced as a result of Russia’s attempt to resurrect the USSR.
Why does Adidas continue to align its marketing strategy with a murderous regime?