The twelfth visual reminder for Adidas: The Executed Renaissance

Having in mind the fact that Adidas still refuses to withdraw its ‘USSR’ clothing line and publicly apologize for it, UCMC publishes its twelfth visual reminder to the company.
We encourage everyone to join this campaign and to use their network of contacts to deliver this message to the world.

The term Executed Renaissance denotes the generations of Ukrainian writers and artists of 1920s-1930s who were executed or repressed by the Soviet regime mostly between 1934-1940. We already touched upon the representatives of the Executed Renaissance in our eights visual reminder for Adidas (The Case of the Union for the Liberation of Ukraine). More than 220 writers were subjected to harassment, arrest, imprisonment, and execution, almost three hundred representatives of the Ukrainian renaissance of the 1920s were executed at the infamous Sandarmokh massive killing field in Karelia. This was one of the heaviest blows to the very heart of Ukrainian nation, its culture.

Throughout 70 years of Soviet rule, the populations of Ukrainians, Crimean Tatars, Lithuanians, Latvians, Estonians, Georgians, Armenians, Moldovans, Kazakhs, and many other ethnicities were decimated, displaced, killed by artificial famine, tortured, persecuted, their lives, cultures, and livelihoods destroyed.

By using Soviet symbols for profit, Adidas is openly supporting the modern-day Russian state and its nostalgia for the USSR, a reckless obsession which led to the illegal annexation of Crimea and occupation of eastern Ukraine beginning in 2014. Since then, over 10,000 people were killed and over 1,7 mln people internally displaced as a result of Russia’s attempt to resurrect the USSR.

We demand that the company recalls these products immediately from its online and offline stores and distribution centers and issues a swift and profound apology to all those affected by its morally repugnant sales tactic.