Bacardi’s Broken Promise: Staying in Russia and Tripling Profits

Bacardi, the alcohol producer remains in Russia and profits are soaring. Despite a vow to boycott Vladimir Putin’s regime and leave Russia, the companies operations remain functioning and instead has tripled its profits to nearly 4.7 billion rubles.

The Russian branch, despite pledging to halt promotion, spent over 6.7 billion rubles in 2022.