Adidas continues to align its marketing strategy with the Soviet legacy of persecution and totalitarianism, profiting from the sale of USSR-branded products. Since Adidas refuses to recall its ‘USSR’ product line and publicly apologize for launching it in the first place, UCMC publishes its fifth protest visual.
We encourage everyone to join this campaign and to use their network of contacts to deliver this message to the world.
The notorious “Doctors’ Plot” was an anti-Semitic campaign orchestrated by Joseph Stalin in 1952–1953, during which a group of predominantly Jewish doctors from Moscow were accused of conspiring to assassinate Soviet leaders. The criminal case was accompanied by anti-Semitic publications in the media. Many doctors, officials, and others, Jews and non-Jews, were dismissed from their jobs and arrested.
This is just one example of what the USSR really was. During 70 years of Soviet rule, the populations of many nations were decimated, displaced, killed by artificial famine, tortured, persecuted, their lives, cultures, and livelihoods destroyed. The victims of the Soviet communist regime are estimated at 20 to 35M – Ukrainians, Crimean Tatars, Lithuanians, Latvians, Estonians, Georgians, Armenians, Moldovans, Kazakhs, and many other nations suffered at the hands of the USSR.
Profiting from the sale of Soviet symbols is also tantamount to politically supporting Russia’s attempt to resurrect the USSR through the illegal annexation of Crimea and occupation of eastern Ukraine, resulting in the deaths of over 10,000 people and the displacement of over 1,7M.