The global rise of Ukrainian fashion brands

During Russia’s large-scale invasion, the Ukrainian fashion industry became one of the ways of popularizing Ukrainian identity all over the world. Like the whole country, our fashion industry now faces many challenges.

However, despite the problems with logistics, the departure of qualified personnel, and the organization of production in conditions of blackouts and constant air alarms, Ukrainian designers still manage to release new collections, open new markets, and help the Ukrainian army.

As starts such as Madonna and beyonce are regularly seen in public wearing Ukrainian brands, our fashion industry keep conquering the global market and, as a result, this is another reason for the world to remember Ukraine as a space of art and talent.

UKRAINE IN FLAMES project is created by Ukraine Crisis Media Center and NGO “Euroatlantic Course”. We are aiming at searching a loud support for Ukraine in the war started by Russia on the 24th of February 2022.

If you want to support Ukraine against Russian aggression, check the link with recommendations by Ukraine Crisis Media Center –

NGO Euroatlantic Course collects donations to support Ukrainian Army and civilians –

How you can help Ukraine against Russian aggression:

Come back alive – (works directly with the command and personnel of military units, purchasing infrared thermal imaging cameras, night vision goggles, hemostatics etc); 

CO Serhiy Prytula Charity Foundation – (purchases supplies for Ukrainian army, such as armor, ammunition, first-aid kits, cars and ATV, humanitarian aid for civilians, and food for animals);

UNITED 24 – (launched by the President of Ukraine Volodymyr Zelenskyy as the main venue for collecting charitable donations in support of Ukraine. Funds will be transferred to the official accounts of the National Bank of Ukraine and allocated by assigned ministries to cover the most pressing needs)

Army SOS – (manages purchases of necessary ammunition, shields, intercommunication and reconnaissance facilities, etc. and delivers all goods directly);

Vostok SOS – (raising funds for various needs of the army);

Phoenix Wings – (the appropriate equipment & uniform, personal non-lethal protection (vests, helmets), required treatment of the wounded soldiers, and repair of the buildings used by the army).